|  |  
               Vision | 
|  |  | Efficient market and enhanced consumer welfare | 
|  |  |  | 
|  |  Mission | 
|  |  | Consumer Protection Promoting sustainable consumption through deterring unethical and unfair business conducts
 
 Price Control
 Setting price limits of selected essential goods specified in the law to maintain affordability
 | 
|  |  |  | 
|  |  Functions | 
|  |  | 
               - Enforcing:
 
                     (i) 
                        
                           
                              the Consumer Protection (Fair Trading) Order, 2011
 
                     (ii) 
                        
                           
                              the Price Control Act, 
 
               - Promoting consumer protection to nurture efficient and vibrant markets in Brunei Darussalam- Cooperating with relevant stakeholders to coordinate national competition and consumer policies
 - Developing and implementing awareness and education programmes on consumer affairs matters, covering both consumer
 protection and price control
 - Handling relevant consumer complaints
 - Focal coordinating agency for Brunei Darussalam's involvement in international and regional consumer protection matters
 - Controlling and monitoring prices of selected essential goods
 - Promoting ethical business conducts through monitoring cheap sales and promotions activities, as well as ensuring display of prices
 
 | 
|  |  |  | 
|  |  Strategic Goals 
 | 
|  |  | - Efficient markets in Brunei Darussalam- Smart, empowered consumers
 | 
|  |  |  | 
|  |  Strategies | 
|  |  | 
                  - Ensure an effective legal framework- Increase awareness and education on consumer protection law
 - Effective enforcement of Consumer Protection (Fair Trading) Order 2011 and Price Control Act
 - Conduct market studies
 - Enhance institutional capacity and internal processes
 
 
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